How Much Does An Audemars Piguet Royal Oak Cost?

Adrian Taskin Sunday, May 4th, 2025 10 min. read

In the luxury watch world, a handful of models have reached “hype watch” status — highly sought-after, instantly recognizable, and commanding serious prices. The Audemars Piguet Royal Oak is a prime example, and its popularity has surged over the past few years. Soaring demand has led to limited availability at AP boutiques, which in turn has driven up the value of Royal Oak watches on the secondary market. That brings us to the big question: How much do Audemars Piguet Royal Oak watches cost? The answer isn’t simple. Audemars Piguet has been making the Royal Oak since the early 1970s, meaning today’s market includes everything from vintage and discontinued pieces to current-production models. Plus, the Royal Oak has evolved into the brand’s flagship, spawning countless variations in size, material, complications, and design — not to mention the Royal Oak Offshore and Royal Oak Concept offshoots. If you’re looking to understand Audemars Piguet Royal Oak price ranges cost across the board — vintage or modern, men’s or women’s, new or pre-owned — keep reading. We’ve got everything you need to know.

How Much Does An Audemars Piguet Royal Oak Cost?
How Much Does An Audemars Piguet Royal Oak Cost?

Brief History of the Audemars Piguet Royal Oak

The Royal Oak is, without a doubt, Audemars Piguet’s most iconic watch. It also holds the distinction of being the world’s first true luxury sports watch, launched in 1972 — a release that forever changed the landscape of modern horology.

 Royal Oak ref. 5402 in yellow gold
Royal Oak ref. 5402 in yellow gold

Designed by legendary watchmaker Gerald Genta, the Royal Oak made its debut at the annual Swiss Watch Show (later renamed Baselworld). Its design was revolutionary: an octagonal bezel secured by eight visible screws, a seamless integrated bracelet, and a textured dial displaying the time and date.

Perhaps most radical of all was the fact that the original Royal Oak was made from stainless steel but priced like a gold watch — or in some cases, even more. This bold move by Audemars Piguet signaled that the Royal Oak was something entirely new: a high-end sports watch for the modern elite.

Vintage advertisement
The first Royal Oak ad

The debut model, reference 5402, quickly earned the nickname “Jumbo.” While 39mm may not seem oversized by today’s standards, it was unusually large in the early 1970s. Even so, the case remained impressively thin at just 7mm, thanks to the ultra-slim Caliber 2121 — itself based on the Caliber 2120 but modified to include a date function.

Audemars Piguet celebrated the Royal Oak’s 50th anniversary in 2022 with a wave of new releases, including updated Jumbo references. A few more Royal Oak “Jumbo” iterations followed over the next few years.

What Impacts the Price of an Audemars Piguet Royal Oak?

Diamond-bezel models
Royal Oak with diamonds

Before diving into how much Audemars Piguet Royal Oak watches cost, it’s important to understand the factors that influence their pricing. Age is a major one — vintage models often carry collector appeal and can command significant premiums. Size matters too, as do the movement and complications housed inside. Even something as specific as dial color can impact value. Take the dark blue dial, for example — it’s generally the most desirable, as it nods to the original Royal Oak launched in 1972.

RO Jumbo models in yellow and white gold
Royal Oak Jumbo models in yellow and white gold

Perhaps the most significant Royal Oak price driver, though, is the case material. Here’s a quick breakdown of the different metals used in Royal Oak models — and the letters that identify them in reference numbers:

  • BA: Yellow Gold 
  • BC: White Gold 
  • ST: Steel 
  • OR: Rose Gold 
  • PT: Platinum 
  • TI: Titanium
  • CE: Ceramic
  • SR: Steel/Rose Gold
  • SA: Steel/Yellow Gold

For example, ref. 15500ST denotes a steel model, while ref. 15500OR denotes a rose gold variant.

How Much Does An Audemars Piguet Royal Oak Jumbo Cost?

Ref. 16202ST
Royal Oak “Jumbo” ref. 16202ST

When you hear the term Royal Oak “Jumbo”, it typically refers to the original Royal Oak ref. 5402ST or the subsequent references produced in its image. These RO Jumbo models are officially known as Extra-Thin Royal Oaks and are characterized by a consistent set of design traits:

  • 39mm case diameter
  • No seconds hand — just hours and minutes
  • A date window at 3 o’clock
  • An ultra-slim automatic movement (originally the Caliber 2121, now upgraded to Caliber 7121)
Royal Oak Jumbo 15202ST
The now-discontinued Royal Oak Jumbo ref. 15202ST

Audemars Piguet has made several generations of the RO Jumbo since 1972. Here’s a list of the various Jumbo references and their introduction years.  

  • 1972: Royal Oak Jumbo ref. 5402
    • Series A (total of 2,000 examples made)
    • Series B (total of 1,000 examples made
    • Series C
    • Series D
  • 1992: Royal Oak Jumbo ref. 14802 Jubilee (limited to 1,000 pieces) to celebrate the 20th Anniversary
  • 1996: Royal Oak Jumbo ref. 15002 (very low production, by some estimates less than 200 examples)
  • 2000: Royal Oak Jumbo ref. 15202
  • 2012: Redesigned Royal Oak Jumbo ref. 15202 to celebrate the 40th Anniversary
  • 2022: Royal Oak Jumbo ref. 16202 to celebrate 50th Anniversary, fitted with a new Caliber 7121
Royal Oak Jumbo ref. 16202BA
Royal Oak Jumbo ref. 16202BA

While most Jumbo references feature closed dials, Audemars Piguet has also produced Extra-Thin Openworked versions for collectors looking for a more elaborate display of movement architecture.

Among all these, the original A-Series ref. 5402 remains one of the most sought-after by collectors — it’s the very first Royal Oak, after all. That said, it’s not always the most expensive on the market. Prices can vary widely depending on condition, provenance, and rarity.

AP Royal Oak Jumbo Watch Prices

Royal Oak Jumbo Ref.MSRP May 2025MSRP April 2025Average Market
Price 2025
16202ST$37,900$36,000$70,330
16202BA$89,100$80,700$128,040
16204BAOn request$103,000$227,950
16204BCOn request$124,100$227,950
15202ST(Discontinued)(Discontinued)$55,000
15202BA(Discontinued)(Discontinued)$90,054

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How Much Does An Audemars Piguet Royal Oak Selfwinding Cost?

Royal Oak Selfwinding ref. 15510ST
Royal Oak Selfwinding 41mm ref. 15510ST

“Standard” might not be the perfect term, but in general, a standard Audemars Piguet Royal Oak refers to the regular production models featuring time and date displays. While the Royal Oak Jumbos are especially prized by collectors, these mainstream variants — officially known as Royal Oak Selfwinding models — appeal to a much broader audience. When most people picture a Royal Oak, it’s usually this “standard” style they’re thinking of.

Royal Oak Selfwinding 37mm ref. 77350CE

The standard Royal Oak collection is also far more expansive, covering a wider range of sizes, metals, and dial colors. Audemars Piguet officially kicked off this line with the launch of the Royal Oak Selfwinding ref. 15300 in 2005. While the 15300 kept the familiar 39mm diameter of the Jumbo, it introduced a thicker case, a sturdier bracelet, and a different movement: the Caliber 3120 with a central seconds hand. That’s one of the easiest ways to distinguish a Royal Oak Jumbo from a mainstream Selfwinding model — Jumbos lack a seconds hand, while Selfwinding versions include one.

Royal Oak Selfwinding 41mm ref. 15510OR
Royal Oak Selfwinding 41mm ref. 15510OR

There have been several variations and references of the standard Royal Oak Selfwinding over the last two decades:

  • 2005 – 2012: Royal Oak Selfwinding 39mm ref. 15300
  • 2012 – 2019: Royal Oak Selfwinding 41mm 15400
  • 2012 – 2022: Royal Oak Selfwinding 37mm 15450
  • 2019 – 2022: Royal Oak Selfwinding 41mm 15500
  • 2020 – 2022: Royal Oak Selfwinding 34mm 77350
  • 2022 – present Royal Oak Selfwinding 41mm 15510
  • 2022 – present: Royal Oak Selfwinding 37mm 15550
  • 2022 – present Royal Oak Selfwinding 34mm 77450

AP Royal Oak Selfwinding Prices

ModelMSRP May 2025MSRP April 2025Average Market
Price 2025
Royal Oak Selfwinding 41
ref. 15510ST
$30,000$28,600$46,560
Royal Oak Selfwinding 41
ref. 15510OR
$72,700$65,800$95,000
Royal Oak Selfwinding 41
ref. 15500ST
(Discontinued)(Discontinued)$36,200
Royal Oak Selfwinding 41
ref. 15500OR
(Discontinued)(Discontinued)$51,200
Royal Oak Selfwinding 37
ref. 15550ST
$28,700$27,400$40,200
Royal Oak Selfwinding 37
ref. 15550SR
$34,000$32,100$38,000
Royal Oak Selfwinding 37
ref. 15550BA
$69,900$63,300$140,000
Royal Oak Selfwinding 37
ref. 15450ST
(Discontinued)(Discontinued)$31,300
Royal Oak Selfwinding 37
ref. 15450SR
(Discontinued)(Discontinued)$32,500
Royal Oak Selfwinding 37
ref. 15450OR
(Discontinued)(Discontinued)$47,800
Royal Oak Selfwinding 34
ref. 77450ST
$27,400$26,100$34,500
Royal Oak Selfwinding 34
ref. 77450SR
$31,400$29,600$41,000

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How Much Does A 36mm Audemars Piguet Royal Oak Cost?

Royal Oak 36mm ref. 14790
Royal Oak 36mm ref. 14790

While Audemars Piguet no longer makes them, pre-owned Royal Oak 36mm (sometimes referred to as “midsize”) are still popular in the secondary market. Here’s a list of the various midsize Audemars Piguet Royal Oak reference generations and the year they were introduced:

  • 1978: Midsize Royal Oak 36mm ref. 4100
  • 1980: Midsize Royal Oak 36mm ref. 14332
  • 1988: Midsize Royal Oak 36mm ref. 14486
  • 1991: Midsize Royal Oak 36mm ref. 14700
  • 1992: Midsize Royal Oak 36mm ref. 14790

The midsize Royal Oak 36mm was discontinued in 2005.

Midsize AP Royal Oak Watch Prices

Midsize Royal Oak Ref.Avg. Market
Price 2025
4100ST$35,000
4100SA$20,000
14790ST$26,000
14790SA$20,650
14790BA$63,500

How Much Does A Ladies’ Audemars Piguet Royal Oak Cost?

While we’ve covered some of the ladies’ Audemars Piguet Royal Oak watch costs above with the 37mm and 34mm selfwinding models, AP does also make some even smaller, quartz-powered ones too. These are available in 33mm and as of 2024, Audemars Piguet revived the even smaller Royal Oak Mini in a petite 23mm size to immense success.

Royal Oak Mini Frosted Gold
Ladies Royal Oak Mini Frosted Gold (Image: Audemars Piguet)

Ladies’ AP Royal Oak (Quartz) Watch Prices

Ladies’ Royal Oak ModelMSRP May 2025MSRP April 2025Avg. Market Price 2025
Royal Oak Quartz 33mm
ref. 67650ST
$18,700$17,800$19,200
Diamond Royal Oak Quartz 33mm
ref. 67651ST
$24,600$23,400$35,500
Diamond Royal Oak Quartz 33mm
ref. 67651SR
$28,700$27,000$33,800
Royal Oak Mini Frosted Yellow Gold 23mm
ref. 67630BA
$38,000$34,400$71,000
Royal Oak Mini Frosted White Gold 23mm
ref. 67630BC
$38,000$34,400$66,000
Royal Oak Mini Frosted Rose Gold 23mm
ref. 67630OR
$38,000$34,400$69,000

How Much Does An Audemars Piguet Royal Oak Chronograph Cost?

Royal Oak Chronograph 41mm ref. 26240ST
Royal Oak Chronograph 41mm ref. 26240ST

One of the most popular variations of the RO is the Royal Oak Chronograph, which debuted in 1998. Since then, AP has made several generations of the Royal Oak Chronograph, including some variations with leather straps instead of metal bracelets.

  • 1998: Royal Oak Chronograph 39mm ref. 25860ST
  • 1998: Royal Oak Chronograph 39mm ref. 25960BA, 25960BC, and 25960OR in gold
  • 2008: Royal Oak Chronograph 39mm ref. 26300ST
  • 2008: Royal Oak Chronograph 39mm ref. 26022BA, 26022OR, and 26022BC in gold
  • 2012: Royal Oak Chronograph 41mm ref. 26320
  • 2017: Royal Oak Chronograph 41mm ref. 26331
  • 2019: Royal Oak Chronograph 38mm ref. 26315
  • 2022: Royal Oak Chronograph 41mm ref. 26240
  • 2022: Royal Oak Chronograph 38mm ref. 26715
Royal Oak Chronograph 41mm ref. 26240OR
Royal Oak Chronograph 41mm ref. 26240OR

In addition to the above regular production Royal Oak Chronographs, AP also made a handful of limited edition and special edition models.

Audemars Piguet Royal Oak Chronograph Prices

Royal Oak Chronograph ModelMSRP May 2025MSRP April 2025Avg. Market Price 2025
Royal Oak Chronograph 41mm
ref. 26240ST
$40,500$38,500$49,300
Royal Oak Chronograph 41mm
ref. 26240BA
$86,300$78,200$124,000
Royal Oak Chronograph 41mm
ref. 26240OR
$86,300$78,200$83,900
Royal Oak Chronograph 41mm
ref. 26240CE
$86,300$78,200$110,900
Royal Oak Chronograph 41mm
ref. 26331ST
(Discontinued)(Discontinued)$38,400
Royal Oak Chronograph 41mm
ref. 26331BA
(Discontinued)(Discontinued)$123,000
Royal Oak Chronograph 41mm
ref. 26331OR
(Discontinued)(Discontinued)$67,600
Royal Oak Chronograph 38mm
ref. 26715ST
$39,200$37,300$38,100
Royal Oak Chronograph 38mm
ref. 26715OR
$78,100$70,800$80,800
Royal Oak Chronograph 38mm
ref. 26315ST
(Discontinued)(Discontinued)$41,700
Royal Oak Chronograph 38mm
ref. 26315OR
(Discontinued)(Discontinued)$60,000

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How Much Does A Complicated Audemars Piguet Royal Oak Cost?

Royal Oak Selfwinding Flying Tourbillon Ref. 26530TI
Royal Oak Selfwinding Flying Tourbillon Ref. 26530TI

Before the Royal Oak, Audemars Piguet was already celebrated for its expertise in high-end mechanical watchmaking, particularly with complications like perpetual calendars, tourbillons, and minute repeaters. So it was only a matter of time before the brand began applying that technical mastery to the Royal Oak. In 1984, AP launched the first Royal Oak Perpetual Calendar, followed by the introduction of the Royal Oak Tourbillon in 1997.

Royal Oak Perpetual Calendar "John Mayer" ref. 26574BC
Royal Oak Perpetual Calendar “John Mayer” ref. 26574BC

Today, the Audemars Piguet catalog is filled with complicated Royal Oak models — and as you might expect, they can be ultra-expensive. Some complicated Royal Oaks have been released as collaborations too, including partnerships with Cactus Jack and John Mayer.. Most recently, in 2025, Audemars Piguet unveiled a brand-new Royal Oak Perpetual Calendar with a major upgrade: it can now be fully adjusted via the crown instead of traditional case pushers. Royal Oak prices of models with complications are typically in the six-figure range, sometimes even reaching seven figures.

Complicated Audemars Piguet Royal Oak Prices

Complicated Royal Oak ModelMSRP May 2025MSRP April 2025Avg. Market
Price 2025
Royal Oak Grande Complication
ref. 26582CB
On requestApprox. $1 million$1.2 million
Royal Oak Perpetual Calendar
ref. 26674ST
$114,800$109,300$250,000
Royal Oak Perpetual Calendar John Mayer
ref. 26574BC
On request $180,700$340,000
Royal Oak Perpetual Calendar
ref. 26574ST
(Discontinued)(Discontinued)$123,900
Royal Oak Perpetual Calendar
ref. 26574BA
(Discontinued)(Discontinued)$168,600
Royal Oak Double Balance Wheel Openworked
ref. 15407ST
$80,200$76,400$155,500
Royal Oak Selfwinding Flying Tourbillon
ref. 26730ST
On request$167,500$215,000
Royal Oak Selfwinding Flying Tourbillon Openworked
ref. 26735SG
On request$285,000$580,000
Royal Oak Selfwinding Flying Tourbillon Extra-Thin (RD#3)
ref. 26660BC
On request$274,000$300,000
Royal Oak Selfwinding Flying Tourbillon
ref. 26530ST
(Discontinued)(Discontinued)$189,200
Royal Oak Minute Repeater Supersonnerie
Ref. 26591TI
(Discontinued)(Discontinued)$372,000

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How Much Does An Audemars Piguet Royal Oak Offshore Cost?

Royal Oak Offshore Selfwinding Chronograph 42mm ref. 26238
Royal Oak Offshore Selfwinding Chronograph 42mm ref. 26238

In 1993, Audemars Piguet launched the Royal Oak Offshore Chronograph to celebrate the Royal Oak’s 20th anniversary (albeit a year late, as production delays pushed the release).

Developed for a younger audience, the Offshore offered a contemporary take on the original, featuring an oversized 42mm case, rubber-clad pushers and crown, a visible gasket under the eight-sided bezel, and a dial with bolder, more exaggerated details. While the original Royal Oak picked up the “Jumbo” nickname, the first Royal Oak Offshore quickly earned the nickname “The Beast.”

Royal Oak Offshore Selfwinding Chronograph 43mm ref. 26420RO
Royal Oak Offshore Selfwinding Chronograph 43mm ref. 26420RO

Audemars Piguet soon expanded the Offshore line to include a wide range of chronographs, divers, and other complications — often incorporating modern materials like ceramic and rubber.

Over the years, AP has produced several generations of the standard Royal Oak Offshore Selfwinding Chronograph 42mm:

  • 1993: Royal Oak Offshore Chronograph 42mm ref. 25721
  • 1996: Royal Oak Offshore Chronograph 42mm “Tropical” ref. 25770
  • 2005 Royal Oak Offshore Chronograph 42mm “Themes” ref. 26170
  • 2014: Royal Oak Offshore Chronograph 42mm ref. 26470
  • 2021: Royal Oak Offshore Selfwinding Chronograph 42mm ref. 26238
Royal Oak Offshore Selfwinding Chronograph 37mm ref. 26231ST
Royal Oak Offshore Selfwinding Chronograph 37mm ref. 26231ST

Other case sizes eventually joined the Offshore Selfwinding lineup, including 37mm, 43mm, and 44mm versions. References include:

  • Royal Oak Offshore Selfwinding Chronograph 44mm ref. 26405
  • Royal Oak Offshore Selfwinding Chronograph 43mm ref. 26420
  • Royal Oak Offshore Selfwinding Chronograph 37mm ref. 26231
Royal Oak Offshore Diver 42mm ref. 15720ST
Royal Oak Offshore Diver 42mm ref. 15720ST

Particularly noteworthy versions of the ROO are the Royal Oak Offshore Diver models.

  • 2010: Royal Oak Offshore Diver ref. 15703
  • 2016: Royal Oak Offshore Diver Chronograph 42mm ref. 26703
  • 2017: Royal Oak Offshore Diver ref. 15710
  • 2021: Royal Oak Offshore Diver 42mm ref. 15720

And finally, it’s important to point out that Audemars Piguet has made plenty of complicated ROO models, including Royal Oak Offshore Perpetual Calendar, Royal Oak Offshore Tourbillon, Royal Oak Offshore Grand Complication, and many others.

Audemars Piguet Royal Oak Offshore Prices

Royal Oak Offshore ModelMSRP May 2025MSRP April 2025Avg. Market
Price 2025
Royal Oak Offshore Chronograph 42mm
ref. 26238ST
$41,100 (Strap)
$48,900 (Bracelet)
$39,000 (Strap)
$46,600 (Bracelet)
$41,300
Royal Oak Offshore Chronograph 42mm
ref. 26238OR
$102,800$93,100$82,100
Royal Oak Offshore Chronograph 42mm
ref. 26238CE
$91,300$86,900$91,100
Royal Oak Offshore Chronograph 43mm
ref. 26420SO
$45,000$42,900$32,600
Royal Oak Offshore Chronograph 43mm
ref. 26420RO
$68,500$62,100$42,900
Royal Oak Offshore Chronograph 43mm
ref. 26420CE
$63,900$58,400$52,250
Royal Oak Offshore Chronograph 37mm
ref. 26231ST
$43,900$41,800$35,500
Royal Oak Diver
ref. 15720ST
$32,000$30,500$24,200
Royal Oak Diver
ref. 15720CN
$71,700$68,300$32,200

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How Much Does An Audemars Piguet Royal Oak Concept Cost?

Royal Oak Concept Split-Seconds Chronograph GMT Large Date 26650FO
Royal Oak Concept Split-Seconds Chronograph GMT Large Date 26650FO

Beyond the classic Royal Oak and the sportier Royal Oak Offshore, Audemars Piguet also introduced the Royal Oak Concept collection in 2002 to mark the 30th anniversary of the original model.

ROC GMT Tourbillon ref. 26560IO
Royal Oak Concept GMT Tourbillon ref. 26560IO

The Royal Oak Concept line takes a more experimental approach, combining futuristic designs, cutting-edge materials, and highly complicated movements. While unmistakably Royal Oak at its core, the Concept models are bold, avant-garde, and represent some of the most technically ambitious watches Audemars Piguet has ever produced. That’s why Royal Oak Concept prices are always over $100,000.

Audemars Piguet Royal Oak Concept Prices

All Royal Oak Concept models are “price upon request” (MSRPs aren’t public) so the below costs reflect average market prices.

Royal Oak Concept ModelAvg. Market Price 2025
Royal Oak Concept Flying Tourbillon GMT
ref. 26589IO
$137,500
Royal Oak Concept Tourbillon “Companion”
ref. 26656TI
$480,000
Royal Oak Concept Split-Seconds Chronograph GMT Large Date
ref. 26650FO
$290,000
Royal Oak Concept Split-Seconds Chronograph GMT Large Date
ref. 26650TI
$203,000
Royal Oak Concept Tourbillon “Spider-Man”
ref. 26631IO
$329,000
Royal Oak Concept Tourbillon “Black Panther”
ref. 26620IO
$270,000
Audemars Piguet Royal Oak Concept Prices

Final Thoughts

While this is a comprehensive overview of vintage, discontinued, and current Royal Oak prices, it doesn’t cover every RO model ever made. However, you can use it as a reliable guide when researching Royal Oak price ranges for the model you’re looking to buy.

Yellow gold watch next to a rose gold watch
Royal Oak Chronograph watches

To see more detailed historical and current pricing, check out our Audemars Piguet watch price, which tracks real sales (not just listing prices) from 2016 to today.

As always, feel free to reach out to us at LuxuryBazaar.com about any Audemars Piguet Royal Oak price inquiries — whether we have it in stock at the best price or can source it for you.